Presents Girls & Games 2018
January 13, 2018
9:30 am-1 pm
UCF’s Center For Emerging Media
Press Play Conference
Please join us for the inaugural Press Play Conference, hosted by the University of Central Florida’s Florida Interactive Entertainment Academy. The Press Play Conference’s goal is to inspire, educate and inform high school and college students about the opportunities and issues in the video game, simulation and film industries.
Presented by UCF’s Florida Interactive Entertainment Academy and Electronic Arts
Girls & Games 2018
Press Play Conference’s 2018 theme is Girls & Games. This free, one-day event hopes to inform and inspire more young women to pursue careers and educational opportunities in the video game industry and related industries.
The Press Play Conference is geared toward high school students and college students in their first two years. The students are invited to bring along one or two parents with them if desired.
Schedule of Events
Mezzanine, Marriott Orlando Downtown
Guests and parents sign-in
Keynote Speaker (Sigurlina Ingvarsdottir, Sr. Producer at EA)
All participants walk next door to UCF’s Center For Emerging Media
UCF’s Center For Emerging Media
10:45-11:15 am & 11:30 am-12 pm
Press Play Sessions
Lunch (Gallery Hallway & Soundstage)
12:30 pm-1 pm
The Key Ingredients To Making Great Games (The Soundstage)
Join industry experts in a moderated panel discussion about making games, getting the right degree and learning to work with others.
The Game Industry In 2018 (The Bridge Classroom)
Join industry vets and executives in a panel discussion about the state and size of the game industry in 2018 including total employment, sales stats and what makes a good employee.
Press Play Sessions
1. The Art & Science Of MOCAP (UCF’s Motion Capture Studio)
Amanda Beaver, FIEA Art Faculty
Have you ever seen the animation process called motion capture? Come see the silver dots and bright red cameras in action, with a demonstration in FIEA’s Motion Capture studio. Hear about the hard work that it takes to give life to 3D characters from the studio to
2. The Many Roles of Game Programmers (Mario Classroom)
Cecilia Lajon, Software Engineer, Electronic Arts
Karolyn Boulanger, Software Engineer, Electronic Arts
Are you thinking about becoming a game developer? Think programmers just code? Join the programming session to learn more about what it takes to be a software engineer. This session covers the many domains of engineering that make up game development as we share the variety of tasks game programmers do every day.
3. How To Become A Video Game Artist (Gallery)
Mary Denman, Lead Environment Technical Artist, Electronic Arts
Karen McCarthy, Artist, Electronic Arts
Ever wonder how the characters and worlds from your favorite video games are made? Come join us for an introduction into the visual track of games development. We will show you how art is created for games, the different avenues available for careers and what you need to study to prepare for a successful video game art career.
4. Composing Great Video Game Music (Black Maria Theater)
Rich Grula, UCF’s Studio 500 Director, film faculty
Dr. Stella Sung, Pegasus Professor, UCF’s School of Visual Art & Design
You’ve got a killer video game in production – make sure you get killer original music too! The trick is knowing how to work with composers. This session explores how to build a successful working relationship between video game producer and musical composer. Learn how to talk about music and when to sit back and listen.
5. What Is A Video Game Producer? (The Bridge Classroom)
Isabelle de MacHenri, Development Director & Producer, Electronic Arts
Carmela Thiessen, Development Manager, Frostbite, Electronic Arts
Interested in designing video games or leading a team of talented game makers? This session will focus on the technical and creative skills utilized in the various roles that make up game production including game design, leadership and management.
Keynote Speaker-Sigurlína Ingvarsdóttir
Sigurlína Ingvarsdóttir is a Senior Producer on FIFA from Electronic Arts, the biggest selling AAA game in 2016. Previously she spent four years at DICE in Stockholm where she helmed the Star Wars Battlefront franchise, launching the massively successful Star Wars Battlefront in 2015 and establishing the foundation for Star Wars Battlefront II. She has a degree in Industrial Engineering from the University of Iceland.
Updated Parking Information
A Martin Luther King Day Parade on Saturday has closed some of the downtown roads that lead to the Press Play Conference. See this map for road closures.
Coming To Press Play Using I-4
If you are using I-4 to get to Press Play or are coming from the west side of Orlando, you should not encounter any closed roads.
Coming To Press Play From East Orlando
If you are heading west from East Orlando, you will need to take Colonial Drive under I-4 to Hughey Avenue left (south) and then right (west) on Livingston Ave. Press Play is on the left.
Or, you can take Pine St. or Church St. or South St. west to Garland Avenue. Garland Avenue right (north) to Livingston St. Take a left (west) on Livingston and Press Play is on the left.
Who To Call If You Need Help
A parking map and directions can be found here. We will also have volunteers helping you park the morning of the event and getting you into the Orlando Marriott Downtown. Please call 407-235-3610 or 407-912-0646 if you need help finding our venue.
Parking & Directions
Note that you can park in lots A or B without any permit.
However, it is suggested you park in Lot A if spaces are available, as it is closer to the Marriott Orlando Downtown, where we are starting the conference.
If you post on social media about the conference, please use hashtag #pressplayconference
Please call CEM security at 407-235-3610 if you have parking questions.
Press Play is Sold Out! RSVP is now closed.